A Complaint Is a Gift: Recovering Customer Loyalty When Things Go Wrong

Type

Book

Authors

Janelle Barlow

Claus Moller

ISBN 10

1576755827

ISBN 13

9781576755822

Tags

Public Relations, Customer Relations

Description

The first edition of A Complaint is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied or buried, but are instead valuable pieces of feedback that can be used to improve an organization's products and services. This new edition has been thoroughly revised and updated. There are two brand new chapters on the Internet, a new section entitled Handling Complaints Directed at You and another new section that turns the tables and discusses how the reader can complain effectively. More relevant than ever in today's constantly connected world, when customers can complain instantly, 24/7, and broadcast their dissatisfaction around the world if they choose to, throughout the text has been heavily revised, with a wealth of new examples, tools and strategies. - from Amzon

Number of Copies